Call for papers – Yet Another Media Conference 2009 – Adopted/Adapted Images*

Early February 2009 / Berlin / At the short film festival *EMERGEANDSEE /
*In cooperation with the European Media Studies of the University Potsdam
and the University of Applied Sciences Potsdam

*Adoption/Adaptation*

Against the background of the modern age and the progressing globalisation,
cultures are meeting in films. These allow you to catch a glimpse of
an unknown environment. But in the context of globalisation, can there still
exist any “new” images? Looking at a worldwide media industry, one could
assume that images are recomposed out of past ones and multiply themselves
through reciprocal exchange. One speaks of “Migrating Images”, “Hybrid
Pictures” and similar terms.
The subject of the *Yet Another Media Conference *in February 2009 will be
“Adopted/Adapted Images”, that means the re-interpretation and adaptation of
cultural images through film.

The emphasis is not on questioning the origin of images, but on examining the
productivity of such processes, as the conference title suggests. The gesture
of adoption is used as a central question. Does adoption mean to give shelter
or to take possession? How do adaptation and adoption correspondent to each
other? Not the Remake should be in focus, but cultural images and the
potential of their reception, transformation or re-interpretation.

*Production/reception of images*

Globalisation and cinematic Post-Modernism have not only brought us a new
production attitude but also a new reception attitude of films. The task
today is to handle the images that roam about, to use them, to reflect them
and to be aware of the possibly existing incongruence between production and
reception.

Our everyday reception is increasingly based on cinematic images that are no
longer assigned to another culture, but that are re-interpreted as a part of
our own culture of reception. The question arises again if the origin is
registered into the image? Can images be newly implemented in other cultures?
Will they receive any change there? How do we understand “foreign” images? Or
do we just find what we are looking for, anyway?

On the side of the production, both global and local interests accompany the
creation of films. Not only in the field of film funding and international
co-production. How much does its production environment influence a film and its
images, but also its reception? Does film play with these influences or does
it respond to the requirements of a market? Are images globally
market-orientated or are they developed through an intercultural exchange?

*Yet Another Media Conference*

The focus of the conference is on the mechanisms, which stand behind
adoption/adaptation. Which ways do cultural identities take (or that what
pretends to be an identity)? Which need stands behind the gradual
re-interpretation of “the other”?

What happens to the structures and mechanisms of cultural comprehension? Do
frontiers appear through the world wide cultural exchange? Which problems and
disturbances are possibly arising?

*/Conditions/*

* Lecture: 20min + 20min discussion
* One page A4 abstract has to be handed in
* Conference language: German or English (in case of a German
lecture we ask for an English summary as handout)
* Deadline: 30.11.2008
* Short CV: relevant stages of scientific/professional background__
* informations: conference@emergeandsee.org

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